Branding redesign for Dallas-based Nonprofit, Alliance for Supportive Housing (ASH). ASH creates independent living communities for adults with severe mental illness.

 

Their branding identity redesign depicts an abstracted Iris, representing their trademarked housing model, Iris Place™.​

The stem of the iris is the green Mental Health Awareness ribbon. A transition from red to cooler tones provides a welcoming and calming approach to the identity.  

Similarly, the simplified and responsive logo allows for multiple application uses.

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This brand redesign occurred in 2021 and remained active through 2023 before shifting to the latest brand identity.